Typically the very first thing we recommend the advertisers should split testing is the headline. It’s an easy way to get started, and to gain first-hand experience split testing.
After the advertisers have handled on it, they should start split testing everything else (but only one thing at a time), including your guarantee, your terms of service, your graphics and even the testimonials featured on your website. Testimonials help visitors make the decision to purchase, or are their testimonials responsible for a decrease in conversion rates? (You might be surprised by the results!).
Does social proof help moving visitors into becoming buyers? Are visitors responding to a red headline better than they do a blue headline? There are many different components to test on every sales page and within every sales funnel you create, so start with the basics of each page and expand your testing slowly over a period of time.
As testing the landing page is the time consuming process, you can contact our Hooqy team before you promote your landing page. We have the experts to review and to recommend how to improve your landing page.